Dale Bhagwagar educates: Seminar on Celeb Management at EMDI

Wednesday, May 5, 2010

Seminar on Celeb Management at EMDI

When celebrity publicist Dale Bhagwagar was invited by EMDI Institute of Media & Communication, Bandra, to conduct a seminar on Celeb Management, the time given to him was 6pm to 7.30pm. But even as it crossed 8.30pm, the students seemed to be in no mood to leave him, or go home. Dale enjoyed each and every minute of the extended time too. But more than that, he was proud of their love and dedication to learn.

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GET THE ‘MEDIA COACH’ FOR YOUR COLLEGE OR EVENT

Bollywood’s top public relations expert Dale Bhagwagar, widely written about as the “PR guru”, is a media coach, specialising in training students of journalism and PR.

He has handled the media for actors such as Hrithik Roshan, Shilpa Shetty, Govinda, Priyanka Chopra, Vivek Oberoi and films like ‘Don’ and ‘Rock On!!’.

As a leading publicist, he has been quoted in every prominent newspaper and television channel in India, as also in various international media outlets such as BBC World, BBC Radio, Sky News, Channel 4, The Times, Guardian, The Independent, The Mail, Daily Mail, Mirror and Marie Claire (in UK); CNN, Voice of America, New York Times, Washington Post (US); The Sydney Morning Herald (Australia); International Herald Tribune (France); and Pravda (Russia) among many others. As a matter of fact, he has been quoted in as many as 30 countries, which places him amongst the ranks of the most talked-about and extensively quoted film publicists in the world.

Dale has conducted talks, lectures, seminars, workshops and judged competitions and events at more than 15 colleges in and around Mumbai. To connect, visit https://dalebhagwagarmediagroup.com/contact-us/

PR SEMINAR ITENARY

Course

1) Screening of a News Video (10 minutes)

2) Introduction / Welcome note (5 minutes)

3) The talk: (45 minutes)

a) Dale describes his background.

b) Paradigm shift from journalism to PR.

c) Secrets about how a market-driven media is manipulated.

d) Media buying – the new trend, and its effects on traditional journalism and PR.

e) How PR has evolved and changed the way people look at the world.

f) Journalism and PR ethics – the need of the hour.

g) Social media and its impact on our present and future.

(The talk is interspersed with screenings of more short Videos and Images, to provide the students a clearer picture, showcasing how theory can be put to practical use.)

Break (15 minutes)

4) Q&A session

(This interactive session has no restrictions of questions or time limit. Students can ask anything and everything they wish to learn about or clarify.)

Introduction

Starting out in media twenty-three years ago, at the age of fourteen, as a contributor to newspapers and magazines, Dale Bhagwagar graduated to form his independent Entertainment PR agency Dale Bhagwagar Media Group twelve years ago.

He has been instrumental in shaping images of more than fifty film personalities. Some of the names include Hrithik Roshan, Shilpa Shetty, Govinda, Priyanka Chopra, Randeep Hooda, Shiney Ahuja, Vivek Oberoi, Esha Deol and Hollywood filmmaker Ashok Amritraj. Dale has also handled image-building for films such as Bombay Boys, Kya Kehna, Style, Hadh Kar Di Aapne, White Noise, Aetbaar, Taj Mahal – An Eternal Love Story, Musafir, Don, Honeymoon Travels Pvt. Ltd. and Rock On!!.

Dale believes in sharing his knowledge and experience, and has given talks to college students of various faculties, such as MBA, MMC, BMM, BMS and Event Management. He has been a Guest Lecturer and held inter-collegiate Seminars at some of the best colleges teaching PR in India, including H.R. College, Rizvi College, VES College, IES College, SIES College, L.S. Raheja College, C.H.M. College, GN Khalsa College, Usha Pravin Gandhi College,Event Management Development Institute, Mumbai and Symbiosis Institute of Media and Communication, Pune. He has also been the Guest of Honour and Judged various events of Mass Communications, including ones at Wilson College, R.D. National College and Bhavan’s College, Mumbai.

As a leading celebrity publicist, Dale has been featured in every prominent newspaper and television channel in India and also in various media abroad. He has handled the PR for Shilpa Shetty for the most illustrious and controversial 5 years of her career. When the actress participated in the Celebrity Big Brother reality show in UK, Dale efficiently took charge of tackling the various controversies surrounding her. Giving unexpected twists and turns to the hype and outbursts of alleged racial discrimination, he made sure, he spun a diva-like image for the actress and in the process, enhanced ‘Brand Shilpa’, who emerged as an icon against racial-discrimination for the world to look up to.

Doubling up as Shilpa’s spokesperson in the media, Dale was quoted in various publications like New York Times, Washington Post, USA Today, The Times (UK), Guardian (UK), The Independent (UK), The Mail (UK), Daily Mail (UK), Mirror (UK), Daily Star (UK), The People (UK), Marie Claire (UK), Dawn (Pakistan), Jung (Pakistan), VN Express (Vietnam), Gulf News, The Sydney Morning Herald, Bangkok Post, International Herald Tribune (France) and Pravda (Russia), including others.

If you happen to Google his name, you find thousands of entries, making him one of the most talked-about and extensively quoted film publicists in the world.

More about Dale

Growth has come in leaps and bounds sinceDale Bhagwagar started out in the media line twenty-three years ago as a journalist, contributing articles to local newspapers and magazines in his hometown of Nagpur inCentral India. He was fourteen then, and studying in the sixth standard. Six years later, he joined a local newspaper as a trainee sub-editor and reporter, confirmed in a year's time, and was given charge of various desks such as City, Business and Features.

But it was actors and cinema that he really loved writing about and his fascination for glamour saw him move to Mumbai after his graduation in English Literature three years later. He joined the popular Cine Blitzmagazine as chief sub-editor and reporter, and set his pace when he managed to bag an exclusive interview with megastar Amitabh Bachchan on his second day on the job.

More interviews, scoops, stories, scandals and investigative newsbreaks followed, and as his confidence swelled, Dale decided to quit his full-time job to freelance for various national publications like The Indian Express, The Asian Age, Screen,Showtime and Movie Mag, among others.

In 1997, a premier event management agency faced a last-minute crisis situation in the promotion of a huge event they were to organize for the Indian Navy on the decommissioned aircraft carrier INS Vikrant. At this point, they approached Dale to see if he could be of any help in their promotions. He decided to give it a shot and thus signed his first contract as a publicist, simultaneously launching his PR agency, theDale Bhagwagar Media Group. There’s been no looking-back for him since.

Testimonials

“You have done a remarkable job for Shilpa Shetty.”

Vineet Jain, Managing Director, Times Group

“Dale, you are one of the most efficient PRs in Bollywood.”

Prabhu Chawla, Editor, India Today & Group Editorial Director

“Dale has his finger on the pulse of the media.”

Shilpa Shetty, actress and Celebrity Big Brother winner

“Dale is an excellent PR option for fresh faces because he knows how to bring them into the limelight in a big way.”

Shama Sikander, actress

“It’s been eight years that Dale has been the PR for every project I’ve done. He is a media maverick and undoubtedly the best in his business. In fact, he is such a strong pillar of strength for me that I can’t imagine life without him.”

Vinta Nanda, film director

“I love the way Dale spins stories.”

Chunky Panday, actor

“Dale is a nice person. Very sharp. He has a great smile and sort of twinkly eyes. He looks like a kid in college, but talks like someone possessing the ancient wisdom of five centuries.”

Nandana Sen, actress

“Dale is a super story teller. His passion for the profession is quite amply exhibited.”

Kavita Lakhani, Vice President, LINOpinion - The Lintas Public Relations Division

“You are my guru.”

Parag Desai, Universal Communications

“You and your tactics... too good.”

Rashmi Raisinghani, Buzz PR

“Thanks a lot Dale, for guiding me in my time of need and for being a true mentor and role model.”

Alok Parande, Adfactors PR

“Dale is someone I've always wanted to be like.”

Pritam Sharma, independent publicist

“Dale, you are my mentor. I am deeply inspired by you and the way you spin. It seems effortless. Hope to be like you one day.”

Gunjan Kapur, MA Public Relations, University Of Westminster, London

“One of the best publicists of our age.”

Ria Amber Tesia, freelance political PR, London

“You have done some amazing things with your company and have built an empire within Bollywood in an industry such as PR, which only few people can do very well.”

Madhu R. Goel, Co-Founder, SAMMA (South Asians in Media and Marketing Association, New York)

“They say, looks are deceptive, but in cherubic dude Dale Bhagwagar's case, they are receptive. The enthusiastic PR strategist has mastered a cool fusion of hi-tech mechanism, with media info dissemination, backed by scheming PR strategies that rarely miss the bull’s eye. If you want to ‘arrest’ media attention, get yourself into DB's ‘custody’.”

Chaitanya Padukone, award-winning senior freelance journalist

“The way Dale has worked at positioning himself at the top is marvelous. That’s the mark of a true PR.”

Pavithra Selvam, Associate Editor, AOL Entertainment

“I really wanted to attend the Polaris media event (held at Wilson College, Chowpatty, Mumbai), but couldn’t make it, since I stay in the far off western suburbs and it was raining heavily that day. However, my friend attended the event and said that you are among those few people whose speeches actually inspire students rather than bore them. Now I wish I had attended. We all hope to achieve what you have.”

Susan Jose, BMM student

“Our association is more than two years old and I have found you to be the most able, cooperative and helpful person among most other publicists.”

Amit Sharma, freelance journalist

“You have done a great job with your stars. When one works hard the effort always shows. You have achieved a lot and constantly reinvented yourself and pushed the envelope striving for better times. I think the stuff you did on Shilpa was fab.”

Upala KBR, journalist, Mid-Day

“Dale made sure he exploited the Richard Gere-Shilpa Shetty kiss incident to its fullest PR potential. He actually managed to turn the controversy into an issue. An issue so big, that some political parties hit the roads, burning effigies of Shilpa in protest of the incident, while the publicist might have smiled from his air-conditioned office. It was like a mission accomplished. Shilpa Shetty had got loads of free worldwide media mileage all over again. "I'm an image manipulator. It's my job," Dale later said in one of his interviews. God! We'd rather term him a smooth schemer.”

PlanetBollywood.com

“Dale Bhagwagar is the God of Bollywood PR. He’s made ‘controversy queens’… first out of Priyanka Chopra, then Shilpa Shetty, and later, even a Sherlyn Chopra. He seems to have some secret formula for propelling lovely ladies into national headlines.”

Sanjeev Sharma, surfer

“Anything is possible when Dale is there. He is the king of PR tricks.”

Shalini Singh, Fashion Editor, Glittering India Magazine

“Dale Bhagwagar is one publicist who loves helping the underdog… Its surprising how this publicist manages to turn images and reputations from downright negative to lovingly positive, while maintaining a notoriously negative touch-me-not image for his own-self… The British press, who got a taste of Dale's PR tactics during Celebrity Big Brother, doesn't call him a "PR Guru" for nothing.”

Joginder Tuteja, freelance journalist

“It’s different for the big stars but non-happening actors can also stay in the news if they happen to hire good PRs… Publicists like Dale Bhagwagar are great at image building...”

RealBollywood.com

“Dale is the driving force behind many-a-Bollywood-news, and he knows how to manipulate people’s perceptions of Bollywood celebrities like no one else.”

PlanetBollywood.com

“On my Press visit to India from Dubai, I happened to attend a Press Conference conducted by Dale to defend his client Shilpa Shetty while she was in the Celebrity Big Brother house and surrounded by controversies. I must admit, the guy spoke with courage, wit and truth in his eyes. He seemed to be flawless at PR.”

Iqrar M. Khan, surfer

“The most wanted PR specialist of Bollywood.”

IndiaGlitz.com

“It seems, if there is something Dale lacks… its competition. He is not only the best but the most noticeable one. Working from India, he’s manipulated a lot of UK media for Shilpa Shetty. Max Clifford could get jealous.”

Brian Mascherenas, surfer

"Your press releases are a delight to read."

Vijainder K Thakur, Executive Editor, SAWF News

“Dale is a guy who always knows the way the wind blows, where it will blow next, and the roadmap for what the wind is up to for the next decade. And that is what makes him a true blue PR guru.”

Stacey Yount, Editor, BollySpice.com

“You’re the best!”

Faizan Qureshi, Editor, BollySpice.com

"...the man who is one of the busiest star publicists today."

Times of India

"He is one hell of a manipulator who knows how to market and brand stars. And he puts in his 100 percent into whatever he does.”

Sampurn Anand, CEO, Sampurn Media Pvt Ltd

“You are one PR who takes a lot of effort to double check what he sends in his press notes, including the grammar and spellings. Considering my work background, I’m often trying to find mistakes in grammar. But in your case, I can safely say, there aren’t any. And yes, not to forget that you always send relevant eye-catching quality pictures. Keep it up, Dale.”

Lucy Lewis, COO, Movie Mag

“I can safely vouch that Dale is the trendsetter among PR professionals with his own refreshingly different approach to the profession, grabbing the media’s eyeballs to promote his clients.”

Jyothi Venkatesh, senior freelance journalist

“Dale Bhagwagar is Bollywood’s ‘King of Spin’. Over the years, Dale has come to be one of the most powerful agents of influence in Bollywood. Networking is his daily commitment and his easy demeanour and accessibility make him a service provider hard to ignore.”

YourStory.in

"Let me know if I can do anything for you.”

Subhash K Jha, freelance journalist

“I always receive great articles from the Dale Bhagwagar Media Group.”

Ashley Peters, Managing Director, S.A. India Publishers

"Dale, your quips are a delight to read."

Srirekha Pillai, Assistant Editor, BTW Magazine

“The youth like energy. They like you.”

Viral Bhayani, freelance journalist

“Dale is an influential and learned man with a wealth of invaluable wisdom. An iconic figure, whom budding young journalists look up to.”

Manish Gajjar, BBC Bollywood Correspondent

PR Quotes

“From what a PR gets, he might make a living. But from what a PR gives, he might make a life.”

Dale Bhagwagar

“There is no such thing as bad publicity except your own obituary.”

Brendan Behan

“We are living in a world where perception is reality.”

Dale Bhagwagar

“Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.”

Arthur Ashe

“Good publicity is good. Bad publicity is better. Ugly publicity is the best... because it travels the fastest and hits the hardest. The worst of all is no publicity.”

Dale Bhagwagar

“There is no news like bad news.”

Tomorrow Never Dies

“Men are haunted by the vastness of eternity and so we ask ourselves, will our actions echo across the centuries? Will strangers hear our names long after we're gone and wonder who we were? How bravely we fought, how fiercely we loved…”

Opening sequence of Troy

“Immortality is the recollection one leaves.”

Napoléon Bonaparte

“What happens when you don’t publicize.” “Nothing.”

Dale Bhagwagar

“If you wish in this world to advance your merits you're bound to enhance; you must stir it and stump it, and blow your own trumpet, or, trust me, you haven't a chance.”

William S. Gilbert

“PR is an intriguing mind game in a media minefield. But with the kind of reach a PR has, it becomes extremely important to keep PR ethics in mind while executing promotional strategies and branding brands. Otherwise, a PR can end up misleading society and causing havoc.”

Dale Bhagwagar

“Publicity is a great purifier because it sets in action the forces of public opinion, and public opinion controls the courses of the nation.”

Charles Evans Hughes

“It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.”

William Bernbach

“Networking is a daily commitment, not a monthly ritual.”

Dale Bhagwagar

“PR means telling the truth and working ethically - even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.”

Viv Segal

“Visibility is one of the biggest determinants of celebrity, and certainly the poll list reflects that the most popular girls are those who are the most famous.”

FHM editor Neil Bierbaum, speaking about the FHM 100 Sexiest Women in the World poll.

“While industrialists make products in the factory, many brands are created in the minds of PRs.”

Dale Bhagwagar

“The stroke of the whip maketh marks in the flesh; but the stroke of the tongue breaketh the bones.”

Ecclesiastes

“Some are born great, some achieve greatness, and some hire public relations officers.”

Daniel J. Boorstin

“When I ask myself the question: ‘Who is my favourite client?’ Most of the time, my mind answers: ‘The next one’.”

Dale Bhagwagar

“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”

Daniel J. Boorstin

“I’m a manipulator. It’s my job.”

Dale Bhagwagar

“You've got to find some way of saying it without saying it.”

Duke Ellington

“If a PR person lies to a reporter, he lies to one person. If a reporter lies, he lies to thousands, even lakhs. This simple thought should increase the responsibility of every PR to stand by ethics and truth.”

Dale Bhagwagar

“Whoever controls the media, controls the mind.”

Jim Morrison

“Protection and crisis management are gaining more importance in the PR profession than image-building and publicity.”

Dale Bhagwagar

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”

Steuart Henderson Britt

“PR is a very complicated and scheming world today. And not many in the profession itself; have fully understood its tentacles.”

Dale Bhagwagar

“At the end of the day, ‘people buy people’. So spending time on your personal brand will pay dividends for years to come.”

Lesley Everett

Dale Bhagwagar educates

Wednesday, May 5, 2010

Seminar on Celeb Management at EMDI

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http://dalebhagwagarmediagroup.com/

GET THE ‘MEDIA COACH’ FOR YOUR COLLEGE OR EVENT

PR SEMINAR ITENARY

Introduction

Visits to colleges

Links

More about Dale

Dale at work

Testimonials

PR Quotes

My Blog List

Google

The Good, the Bad and the Ugly