Thursday, January 1, 2009


Grabbing the entire media’s eyeballs after the anti-racism controversy with UK’s reality show ‘Celebrity Big Brother’, Bollywood film actress Shilpa Shetty was catapulted to international fame. As she emerged a winner on the show, her PR strategist Dale Bhagwagar, who had also predicted her win, controlled her imaging and branding with a steel-like grip over what came out in the media. But when a TV anchor accused him of “PR stunts” in a live interview, Dale shot back with startling defence that zipped the anchor’s lips. By the end of the interview, the show’s co-anchor (the CEO of the channel) can be heard praising the PR guru, saying, “Dale, you are a very good publicist”.